Forward Wisconsin
The Definitive Resource For Wisconsin Business Information
About Forward Wisconsin

About Forward Wisconsin

Forward Wisconsin is a unique public-private state marketing and business recruitment organization. Our job is marketing outside Wisconsin to attract new businesses, jobs and increased economic activity to the state. Forward Wisconsin was created in 1984 and is a 501(c)(3) not-for-profit corporation. Our group has an annual budget of approximately $1 million. Private sector contributors provide more than half of that funding, with the balance coming from the State of Wisconsin.

Forward Wisconsin's Board of Directors reflects our public-private partnership. Governor Jim Doyle is chairman of the board. Private sector representation includes Wisconsin's utilities, banks, educational institutions, investment firms, law firms and manufacturers. Public sector representation includes four state legislators and the Secretary of the Department of Commerce.

Forward Wisconsin's Mission:
Forward Wisconsin works to boost the state's image, to project the state's positive business climate and to attract industry and workers to Wisconsin. We provide business cost comparisons, financial information and a variety of other business consulting services to prospective expanding businesses. Forward Wisconsin services are provided on a confidential, no-cost basis.

Forward Wisconsin gains its primary strength from its unique status as a public-private partnership, its ability to draw upon the resources of both the public and private sectors and its capacity to coordinate these efforts. The corporation's success in implementing its mission statement depends in large part upon its close working relationship with the Wisconsin Department of Commerce. Forward Wisconsin is responsible for out-of-state marketing and business attraction, while the Department of Commerce is responsible for existing business retention, expansion, financial programs and international development.

Forward Wisconsin is headquartered in Madison, the state's capital in south-central Wisconsin and has offices in west-central Wisconsin in Eau Claire, and southeast Wisconsin in Milwaukee.


20 Years of Economic Development Success

Since 1984, Forward Wisconsin has worked on more than 280 successful projects with companies from 26 states and 4 countries that have established new business facilities in 47 Wisconsin counties.  For details, see:


Contact Us

If you have questions or want additional information about Forward Wisconsin, please contact us at:

Forward Wisconsin, Inc.
201 W. Washington Avenue, Suite 500
Madison, WI 53703-2796
Phone: 608.261.2500
Fax: 608.261.2518



Cotta Transmission

"Forward was extremely supportive. They were with us every step of the way. It's never easy to move a company but working with Forward eliminated a lot of concerns and issues."

Matthew Mondek, President

Copyright Forward WI